Promotional Design: Jeff Wojtaszek Photography Infographic Postcards

3_JWPpromoPC-0058

WFGD recently created a set of 6 promotional postcards for Jeff Wojtasek Photography. We worked directly with Jeff to create a system of direct mail pieces that could act as a series as well as stand-alone pieces. Each card features a large photo on the front, with three smaller photos from the same session on the back.

3_JWPpromoPC-0063

Each card offers a greeting, a quick introduction (along with how to pronounce ‘Wojtaszek’). Drawing inspiration from the subject matter of the photos, we created a theme to each card, along with infographics. The graphics add a glimpse in to the personality of the photographer as well as visual appeal.

3_JWPpromoPC-0059

The “Style” themed card remains one of our favorites. It features photos of a fashion designer in her studio along with infographics on Jeff’s personal and working style. Our goal was to keep the photos as the focus balanced by clear and compelling graphics. We were happy to hear that Jeff received a boost in inquiries and bookings following this campaign.