Infographics & Data (Haven)

What’s an infographic? We’ve often been asked that question. The term has been around for many years but is now becoming popular. Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly (thanks Wikipedia!). Also known as data graphics, information graphics and data visualization, infographics can include charts, graphcs, timelines, process/flow charts, diagrams, maps, and tables.

In recent years, infographic design has become a specialty of WFGD. We enjoy the challenge of taking complex information and presenting it in clear and compelling designs. There’s never just one solution, and often it’s a time consuming process of design, re-design and editing to ensure the information is represented clearly. The end product is a visually appealing design with digestible data.

Below are some detail shots from a new report we designed for DataHaven, a non-profit organization based in New Haven, Connecticut whose mission is to improve quality of life by collecting, sharing, and interpreting public data. This report (completed for the The Community Foundation for Greater New Haven) is entitled Understanding the Impact of Immigration in Greater New Haven  includes data on demographics, community and economy.

Photo credit: Jeff Wojtaszek Photography.

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And for Throwback Thursday: Our very first infographic report for the Pew Charitable Trusts back in ’09. Download it here!

Also take a look at some other pieces in our portfolio here.

Promotional Design: Jeff Wojtaszek Photography Infographic Postcards

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WFGD recently created a set of 6 promotional postcards for Jeff Wojtasek Photography. We worked directly with Jeff to create a system of direct mail pieces that could act as a series as well as stand-alone pieces. Each card features a large photo on the front, with three smaller photos from the same session on the back.

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Each card offers a greeting, a quick introduction (along with how to pronounce ‘Wojtaszek’). Drawing inspiration from the subject matter of the photos, we created a theme to each card, along with infographics. The graphics add a glimpse in to the personality of the photographer as well as visual appeal.

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The “Style” themed card remains one of our favorites. It features photos of a fashion designer in her studio along with infographics on Jeff’s personal and working style. Our goal was to keep the photos as the focus balanced by clear and compelling graphics. We were happy to hear that Jeff received a boost in inquiries and bookings following this campaign.