Personal Project: A Dog Infographic

By Jenny Yip  [JY]


This is a personal project I wanted to share as a tribute to my dog Shadow, who we lovingly called ‘Wondermutt’. Sadly we lost him to cancer in 2014. He was an amazing dog that was sweet, loyal and unbelievably intelligent.

He’s was the perfect studio dog: quietly hanging out by my desk, greeting bicycle messengers and taking breaks to visit our local coffee shop. He was equally happy spending time at my husband’s woodworking shop, sleeping in piles of sawdust with the loud sounds of saws, planers and other machinery going off. But he was the happiest in the great outdoors—off leash, hiking up mountains and sleeping in tents.

You would never know he had such a rough start to life. Found in a dumpster as a puppy with his litter of 4—he suffered life-threatening illnesses and health issues, but was adopted by a neighbor. To add to Shadow’s dramatic story, I was watching him while his original owner went on vacation, and that owner never ended up returning. Despite his sickness, he was so sweet and smart I just had to keep him. True to form, Shadow battle through the hardships and amazed the vet with a quick recovery. (Originally he was not expected to live past 1-year as he was one of the worse case they witnessed.) He continued to live a full happy 10 years with us. His story is summarized in this infographic.


We always knew Shadow was a Shepherd mix because of his physical traits, but the remaining breeds were debatable. My inclination was toward Lab. My husband assumed Border Collie. We were excited to find out the results of the DNA Breed Identification test we did through Wisdom Panel. While we would have never guessed Shar-Pei, Whippet and Wheaten would be in our Shepherd mix, it all made perfect sense given his personality. He was sweet and sensitive, which comes from the Whippet and Wheaton. But the single word to describe him would be obedient (a trait from 3 out of 4 of his breed mix). He was eager to learn to, eager to please and listened carefully.

Being of Chinese descent, we always joked that Shadow had to be part Chinese. My family would speak to him in Chinese (as we did with all our past dogs) but it always seemed he understood. We even gave him a few commands in both English and Chinese. So when we found out he was one-quarter Shar-Pei, it was a wonderful surprise.

This infographic is just a snapshot of the 10 years we had with our Wondermutt, who always amazed and impressed us, and is missed dearly.

Infographics & Data (Haven)

What’s an infographic? We’ve often been asked that question. The term has been around for many years but is now becoming popular. Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly (thanks Wikipedia!). Also known as data graphics, information graphics and data visualization, infographics can include charts, graphcs, timelines, process/flow charts, diagrams, maps, and tables.

In recent years, infographic design has become a specialty of WFGD. We enjoy the challenge of taking complex information and presenting it in clear and compelling designs. There’s never just one solution, and often it’s a time consuming process of design, re-design and editing to ensure the information is represented clearly. The end product is a visually appealing design with digestible data.

Below are some detail shots from a new report we designed for DataHaven, a non-profit organization based in New Haven, Connecticut whose mission is to improve quality of life by collecting, sharing, and interpreting public data. This report (completed for the The Community Foundation for Greater New Haven) is entitled Understanding the Impact of Immigration in Greater New Haven  includes data on demographics, community and economy.

Photo credit: Jeff Wojtaszek Photography.


And for Throwback Thursday: Our very first infographic report for the Pew Charitable Trusts back in ’09. Download it here!

Also take a look at some other pieces in our portfolio here.

Publication Design: Penn Graduate School of Education

We had the pleasure of designing a recent publication for long term clients at the Penn Graduate School of Education. As part of their reputation campaign, this piece is Leadership themed and highlights the accomplishments of faculty and past students. We paired strong typography and clean graphics with unique photo treatments to give the publication a different look than past reports. Check out the finished product!


Digitally printed by the Phoenix Group.

Promotional Design: Jeff Wojtaszek Photography Infographic Postcards


WFGD recently created a set of 6 promotional postcards for Jeff Wojtasek Photography. We worked directly with Jeff to create a system of direct mail pieces that could act as a series as well as stand-alone pieces. Each card features a large photo on the front, with three smaller photos from the same session on the back.


Each card offers a greeting, a quick introduction (along with how to pronounce ‘Wojtaszek’). Drawing inspiration from the subject matter of the photos, we created a theme to each card, along with infographics. The graphics add a glimpse in to the personality of the photographer as well as visual appeal.


The “Style” themed card remains one of our favorites. It features photos of a fashion designer in her studio along with infographics on Jeff’s personal and working style. Our goal was to keep the photos as the focus balanced by clear and compelling graphics. We were happy to hear that Jeff received a boost in inquiries and bookings following this campaign.