Personal Project: A Dog Infographic

By Jenny Yip  [JY]


 

This is a personal project I wanted to share as a tribute to my dog Shadow, who we lovingly called ‘Wondermutt’. Sadly we lost him to cancer in 2014. He was an amazing dog that was sweet, loyal and unbelievably intelligent.

He’s was the perfect studio dog: quietly hanging out by my desk, greeting bicycle messengers and taking breaks to visit our local coffee shop. He was equally happy spending time at my husband’s woodworking shop, sleeping in piles of sawdust with the loud sounds of saws, planers and other machinery going off. But he was the happiest in the great outdoors—off leash, hiking up mountains and sleeping in tents.

You would never know he had such a rough start to life. Found in a dumpster as a puppy with his litter of 4—he suffered life-threatening illnesses and health issues, but was adopted by a neighbor. To add to Shadow’s dramatic story, I was watching him while his original owner went on vacation, and that owner never ended up returning. Despite his sickness, he was so sweet and smart I just had to keep him. True to form, Shadow battle through the hardships and amazed the vet with a quick recovery. (Originally he was not expected to live past 1-year as he was one of the worse case they witnessed.) He continued to live a full happy 10 years with us. His story is summarized in this infographic.

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We always knew Shadow was a Shepherd mix because of his physical traits, but the remaining breeds were debatable. My inclination was toward Lab. My husband assumed Border Collie. We were excited to find out the results of the DNA Breed Identification test we did through Wisdom Panel. While we would have never guessed Shar-Pei, Whippet and Wheaten would be in our Shepherd mix, it all made perfect sense given his personality. He was sweet and sensitive, which comes from the Whippet and Wheaton. But the single word to describe him would be obedient (a trait from 3 out of 4 of his breed mix). He was eager to learn to, eager to please and listened carefully.

Being of Chinese descent, we always joked that Shadow had to be part Chinese. My family would speak to him in Chinese (as we did with all our past dogs) but it always seemed he understood. We even gave him a few commands in both English and Chinese. So when we found out he was one-quarter Shar-Pei, it was a wonderful surprise.

This infographic is just a snapshot of the 10 years we had with our Wondermutt, who always amazed and impressed us, and is missed dearly.

Publication Design: Penn Graduate School of Education

We had the pleasure of designing a recent publication for long term clients at the Penn Graduate School of Education. As part of their reputation campaign, this piece is Leadership themed and highlights the accomplishments of faculty and past students. We paired strong typography and clean graphics with unique photo treatments to give the publication a different look than past reports. Check out the finished product!

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Digitally printed by the Phoenix Group.

Branding: Sticks + Stones

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We recently had the opportunity to brand sticks + stones, an accessory line created by philadelphia-based designer Lindsay Fiegleman. Drawing influence from street fashion, music, and countries around the world, sticks + stones aims to create a feeling of free spirit and cultural sensation with a rocker chic appeal.

The logo was created to complement Lindsay’s vision. The slingshot offers a unique take on typical imagery associated with sticks and stones and reflects the bohemian/rocker-style of her jewelry, bags and other accessories.

Images from top to bottom: Promotional business cards printed on matte black stock foil-stamped with metallic silver; Notecards printed on white uncoated stock foil-stamped with metallic silver and metal nameplate for inside of handbags (photo credit Jeff Wojtaszek Photography); Collection of images from the first look book (model photography by Brick x Birch); and a gift guide graphic used for email marketing and social media purposes.

 

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FROM THE CLIENT:

“My brand and i would be extremely lost and unbranded without WFGD! They have not only helped launch my line, but have really become a crucial part of my team. I not only go to them for help with graphics, but overall opinions on branding, marketing, and products. It’s not always their job, but they provide really great feedback and know what i’m looking for. My favorite thing about working with them as opposed to other graphic designers, photographer, pr, etc. is that i do not feel like they are working for me, i know that they are working with me. They have the utmost pride in their brand and mine. plus, they are fun to work with! —Lindsay Fiegleman, Founder of Sticks + Stones

 

Promotional Design: Jeff Wojtaszek Photography Infographic Postcards

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WFGD recently created a set of 6 promotional postcards for Jeff Wojtasek Photography. We worked directly with Jeff to create a system of direct mail pieces that could act as a series as well as stand-alone pieces. Each card features a large photo on the front, with three smaller photos from the same session on the back.

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Each card offers a greeting, a quick introduction (along with how to pronounce ‘Wojtaszek’). Drawing inspiration from the subject matter of the photos, we created a theme to each card, along with infographics. The graphics add a glimpse in to the personality of the photographer as well as visual appeal.

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The “Style” themed card remains one of our favorites. It features photos of a fashion designer in her studio along with infographics on Jeff’s personal and working style. Our goal was to keep the photos as the focus balanced by clear and compelling graphics. We were happy to hear that Jeff received a boost in inquiries and bookings following this campaign.

Invitations | Birthday #2

5Brand_A4_mosGWLittle Ms. Ella turned 2 last week! Times flies when your having fun. We designed some bright and cheery invites for her party at Smith Playground this weekend. Take a look. Have a great weekend everyone and Happy Friday!

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Invitations printed digitally by Garrison Printing Co. (thanks Matt!)