Logo Design: Wojtaszek Weddings

WW_logo_Blog_header2

When Jeff Wojtaszek decided to separate his commercial photography work from his wedding work, he created a new entity called Wojtaszek Weddings. Having worked with Jeff since 2013, we were very familiar with his photography style, work and personality. We’ve had the distinct pleasure of providing work for each other’s businesses.

This logo and branding project posed some unique challenges:
— designing a logo where the name would be clear, as Wojtaszek is both difficult to spell and pronounce.
— giving a fresh take to traditional symbols of photographers (cameras and shutters), as well as weddings (hearts and rings) without being trite.
— designing a logo that appealed to a feminine audience (as women are often the planners) but still having a masculine style.

We were thrilled with the final product. A simple W letterform created by the coming together of lines. 2 colors to symbolize 2 lives, intertwined. The logo is simple and complex at the same time. It’s paired with a clean typeface. The colors reflect Jeff’s naturalistic style with a hint of vintage under tones.

A branding style guide is shown below.

 

WW_logo_Blog_Branding

WW_logo_Blog_options

Before we reached the final form, we provided a series of options in different styles and reflecting different concepts.

 

WW_logo_Blog_box

Logo shown in one-color embossed on a kraft box and etched on a thumb drive.

 

WW_logo_Blog_flashdrive

A close up view of the wooden USB flash drive with the Wojtaszek Weddings logo laser etched on to light maple.

Visit the Wojtaszek Weddings website here: www.wojtaszekweddings.com

Branding: Sticks + Stones

S+SbrandingLogo

We recently had the opportunity to brand sticks + stones, an accessory line created by philadelphia-based designer Lindsay Fiegleman. Drawing influence from street fashion, music, and countries around the world, sticks + stones aims to create a feeling of free spirit and cultural sensation with a rocker chic appeal.

The logo was created to complement Lindsay’s vision. The slingshot offers a unique take on typical imagery associated with sticks and stones and reflects the bohemian/rocker-style of her jewelry, bags and other accessories.

Images from top to bottom: Promotional business cards printed on matte black stock foil-stamped with metallic silver; Notecards printed on white uncoated stock foil-stamped with metallic silver and metal nameplate for inside of handbags (photo credit Jeff Wojtaszek Photography); Collection of images from the first look book (model photography by Brick x Birch); and a gift guide graphic used for email marketing and social media purposes.

 

S+Sbranding2

S+Sbranding3

S+Sbranding4

 S+Sbranding5rev


 

FROM THE CLIENT:

“My brand and i would be extremely lost and unbranded without WFGD! They have not only helped launch my line, but have really become a crucial part of my team. I not only go to them for help with graphics, but overall opinions on branding, marketing, and products. It’s not always their job, but they provide really great feedback and know what i’m looking for. My favorite thing about working with them as opposed to other graphic designers, photographer, pr, etc. is that i do not feel like they are working for me, i know that they are working with me. They have the utmost pride in their brand and mine. plus, they are fun to work with! —Lindsay Fiegleman, Founder of Sticks + Stones