Branding: Sticks + Stones

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We recently had the opportunity to brand sticks + stones, an accessory line created by philadelphia-based designer Lindsay Fiegleman. Drawing influence from street fashion, music, and countries around the world, sticks + stones aims to create a feeling of free spirit and cultural sensation with a rocker chic appeal.

The logo was created to complement Lindsay’s vision. The slingshot offers a unique take on typical imagery associated with sticks and stones and reflects the bohemian/rocker-style of her jewelry, bags and other accessories.

Images from top to bottom: Promotional business cards printed on matte black stock foil-stamped with metallic silver; Notecards printed on white uncoated stock foil-stamped with metallic silver and metal nameplate for inside of handbags (photo credit Jeff Wojtaszek Photography); Collection of images from the first look book (model photography by Brick x Birch); and a gift guide graphic used for email marketing and social media purposes.

 

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FROM THE CLIENT:

“My brand and i would be extremely lost and unbranded without WFGD! They have not only helped launch my line, but have really become a crucial part of my team. I not only go to them for help with graphics, but overall opinions on branding, marketing, and products. It’s not always their job, but they provide really great feedback and know what i’m looking for. My favorite thing about working with them as opposed to other graphic designers, photographer, pr, etc. is that i do not feel like they are working for me, i know that they are working with me. They have the utmost pride in their brand and mine. plus, they are fun to work with! —Lindsay Fiegleman, Founder of Sticks + Stones