Archives for May 2015

Infographics & Data (Haven)

What’s an infographic? We’ve often been asked that question. The term has been around for many years but is now becoming popular. Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly (thanks Wikipedia!). Also known as data graphics, information graphics and data visualization, infographics can include charts, graphcs, timelines, process/flow charts, diagrams, maps, and tables.

In recent years, infographic design has become a specialty of WFGD. We enjoy the challenge of taking complex information and presenting it in clear and compelling designs. There’s never just one solution, and often it’s a time consuming process of design, re-design and editing to ensure the information is represented clearly. The end product is a visually appealing design with digestible data.

Below are some detail shots from a new report we designed for DataHaven, a non-profit organization based in New Haven, Connecticut whose mission is to improve quality of life by collecting, sharing, and interpreting public data. This report (completed for the The Community Foundation for Greater New Haven) is entitled Understanding the Impact of Immigration in Greater New Haven  includes data on demographics, community and economy.

Photo credit: Jeff Wojtaszek Photography.

DataHaven_Info1

And for Throwback Thursday: Our very first infographic report for the Pew Charitable Trusts back in ’09. Download it here!

Also take a look at some other pieces in our portfolio here.

Publication Design: Penn Graduate School of Education

We had the pleasure of designing a recent publication for long term clients at the Penn Graduate School of Education. As part of their reputation campaign, this piece is Leadership themed and highlights the accomplishments of faculty and past students. We paired strong typography and clean graphics with unique photo treatments to give the publication a different look than past reports. Check out the finished product!

PennGSE_LeadersPub

Digitally printed by the Phoenix Group.

Branding: Sticks + Stones

S+SbrandingLogo

We recently had the opportunity to brand sticks + stones, an accessory line created by philadelphia-based designer Lindsay Fiegleman. Drawing influence from street fashion, music, and countries around the world, sticks + stones aims to create a feeling of free spirit and cultural sensation with a rocker chic appeal.

The logo was created to complement Lindsay’s vision. The slingshot offers a unique take on typical imagery associated with sticks and stones and reflects the bohemian/rocker-style of her jewelry, bags and other accessories.

Images from top to bottom: Promotional business cards printed on matte black stock foil-stamped with metallic silver; Notecards printed on white uncoated stock foil-stamped with metallic silver and metal nameplate for inside of handbags (photo credit Jeff Wojtaszek Photography); Collection of images from the first look book (model photography by Brick x Birch); and a gift guide graphic used for email marketing and social media purposes.

 

S+Sbranding2

S+Sbranding3

S+Sbranding4

 S+Sbranding5rev


 

FROM THE CLIENT:

“My brand and i would be extremely lost and unbranded without WFGD! They have not only helped launch my line, but have really become a crucial part of my team. I not only go to them for help with graphics, but overall opinions on branding, marketing, and products. It’s not always their job, but they provide really great feedback and know what i’m looking for. My favorite thing about working with them as opposed to other graphic designers, photographer, pr, etc. is that i do not feel like they are working for me, i know that they are working with me. They have the utmost pride in their brand and mine. plus, they are fun to work with! —Lindsay Fiegleman, Founder of Sticks + Stones